It’s Time to Refresh Your Corporate Deck
Time to Refresh Your Corporate Deck? — Here’s How
As year-end approaches, now is the time to think through how your progress as a company will shape your story in the new year — and to update your corporate deck to ensure it supports your goals.
A refreshed deck helps you convey progress and momentum, bring new energy to your pitch, and focus your audience on where you’re headed and why your story is compelling.
Here are a few ways to update your deck effectively:
1. Update your key messages.
Understand your value drivers for the coming year and their relative importance. Refine your positioning based on recent progress or changing dynamics. Develop the key messages that will help you communicate your story clearly and confidently to investors.
2. Storyboard the new narrative.
Instead of repurposing the existing deck, start fresh to optimize story flow around your key messages and communication goals. Determine the takeaways for each slide and where you need to add or simplify content.
3. Align your current deck.
Decide which elements in your current deck work well and which have been less effective. Identify what’s current and what’s stale. Watch for content creep over time—added slides or details that dilute your core messages.
4. Consider a design update.
Even a light design refresh can add new dynamism to your presentation and project forward momentum.
5. Reassess your audience.
As your company matures, your audience likely evolves too. Consider how new stakeholders may have different priorities or expectations, and tailor your message accordingly.
Once you’ve completed your refresh, you’ll have a foundational deck for the year ahead that helps you tell your story clearly across a range of settings. We also recommend creating both short and long versions—so you can flex for one-minute or 30-minute meetings—and building appendices to provide additional depth for investors who want to go further.
Your deck is your currency. Keep it fresh, consistent, and ready to perform when opportunity calls.
See how we’ve helped clients frame their stories in our latest case study.